Web 2.0 is revolutionizing the Internet, and how geographically dispersed people are communicating, collaborating and publishing to a wide audience. Also known as social media, Web 2.0 tools such as blogs, podcasts, wikis and social bookmarking (e.g. Facebook) have migrated to world of eHealth and are being used inside and outside organizations.


eHealth 2.0 is focused on “promoting conversation” and user-generated content via websites and intranets to promote community networks and collaboration:


  • Promoting networks of relationships

  • Transforming users into publishers

  • Discussing, sharing & collaborating

  • From one to many -> many to many


Web 2.0 collaboration is best categorized into seven over-arching categories of tools and technology:


  • Conversation platforms

    • Blogs, podcasts, ePinions.com

  • Collaboration platforms

    • Wikipedia, MyStarbucksIdea, CarePages

  • Social networks

    • Facebook, LinkedIn, MySpace

  • Social bookmarking

    • Delic.io.us, Digg, Reddit

  • Micro-blogging or Presence

    • Twitter, YouAre, Yammer

  • Content sharing sites

    • YouTube, Flickr,

  • Virtual networking platforms

    • Second Life, There.com


(credit to Shel Holtz, www.Holtz.com, for the original version of the above list)


The new social media tools represented by eHealth 2.0 reveals an evolution from mainstream communication technology to new generation collaboration:


eHealth 1.0             > eHealth 2.0

Hospital news         > Care Pages

Executives speech   > Executive blog

Taxonomy              > Folksonomy

Quick poll               > Discussion forums

Generic report         > Regular podcasts

Wellness information > Patient sharing sites

Content management > Wikis

Directories (A-Z)      > Tagging

Sticky content         > RSS


Some leading eHealth 2.0 websites and tools include:



For more information on how to transform you website or intranet into the next generation eHealth 2.0 website or intranet, please contact Prescient Digital Media at (416.926.8800).